Established the project’s cultural brief to faithfully recreate the Khan Al-Khalili ambience, focusing on authentic materials, artisan-led displays, and an engaging visitor journey that promotes cultural exchange.

Delivered a tightly sequenced plan covering design, procurement, modular fabrication, site assembly, vendor fit-out, and live programming to meet the festival schedule and operational requirements.

Maintained financial control through modular systems, local sourcing, and phased execution, achieving high-impact aesthetics while safeguarding budget discipline.

Coordinated actors included festival authorities, Egyptian artisans and suppliers, food operators, technical vendors, and Medialand, maintaining continuous stakeholder alignment.

Mitigated construction and logistics risks—shipping, customs, weather protection, and supply-chain variation—through contingency resourcing and on-site coordination protocols.

Designed a rich, interactive cultural journey featuring live craftsmanship, culinary tasting stations, heritage-themed performances, and hands-on visitor engagement.

Khan Al-Khalili emerged as a hero centrepiece of Egyptian artistry, and a ruler-level execution of festival-quality standards, attracting massive footfall and elevating the event’s multicultural identity.