MDL Beast 2019 Saudi Arabia

A Groundbreaking Cultural Spectacle Shaping the Kingdom’s Entertainment Identity

A Groundbreaking Cultural Spectacle Shaping the Kingdom’s Entertainment Identity

Overview

Transforming Saudi Arabia’s Entertainment Landscape With Immersive Design & Large-Scale Production

MDL Beast 2019, held in Riyadh, marked the Kingdom’s first mega electronic music festival, attracting over 30,000 attendees per day and establishing Saudi Arabia as a rising global hub for entertainment. The festival combined massive stages, immersive art installations, dynamic technical production, and interactive experience zones to create a groundbreaking environment.

From venue planning and design execution to AV systems, themed décor, branding, and logistical coordination, MDL Beast 2019 set new standards for scale, creativity, and innovation in the region. Despite tight timelines and challenging logistics, the event delivered a world-class experience that redefined festival culture in Saudi Arabia.

Duration of event

03

Days

Total Visitors

30,000+

attendees per day

Awarding Years

2019

Event Solutions

Our Strategic, Creative, and Leadership-Driven Delivery for MDL Beast 2019

Venue Selection & Space Planning

Identified and secured a venue capable of supporting large-scale footfall, multiple stages, VIP areas, and F&B zones, while ensuring smooth flow, accessibility, and safety for over 30,000 attendees.

Design & Build-Up

Designed a high-impact festival with futuristic aesthetics, genre-specific stages, massive LEDs, immersive installations, luxury VIP facilities, and a complete site layout covering F&B, merchandise, and wayfinding.

Technical Production, Audio-Visual & Lighting

Delivered advanced lighting rigs, LED arrays, lasers, and synchronised visuals, engineering large-scale integrated staging and supplying full on-site technical teams for real-time monitoring and adjustments.

Themed Décor & Manufacturing

Created immersive décor with large sculptures, illuminated art, interactive installations, and themed furnishings, building durable structures and executing final finishes for a bold festival experience.

Event Branding & Identity

Developed a unified visual identity across signage, merchandise, and promotions, using bold typography and vibrant colours to create branded experiences and elevate MDL Beast audience engagement.

Challenges Addressed

Managed tight timelines, venue constraints, and client changes with logistics, planning, security, and weather-resilient setups, ensuring safe, seamless, and efficient event execution.

Outcome

MDL Beast 2019 set a new regional standard for immersive entertainment, delivering a world-class festival that cemented Saudi Arabia’s presence on the global cultural stage.