Rashid Bin Mohamed Ramadan Gathering
A Spiritual Celebration of Unity, Charity & Heritage
Overview
A Tribute to Leadership, Generosity, and the Spirit of Ramadan
The Rashid Bin Mohamed Ramadan Gathering, held in 2016, was a significant cultural and spiritual event dedicated to celebrating the values of the holy month—charity, unity, reflection, and heritage. Established to honor the legacy of Rashid Bin Mohamed, the gathering embodied his principles of generosity, social responsibility, and cultural pride. Bringing together residents, dignitaries, families, and expatriates, the event fostered an inclusive atmosphere that reflected the UAE’s commitment to compassion and community strength.
Featuring communal iftar sessions, charity initiatives, traditional elements, and cultural experiences, the gathering served as a bridge between spirituality and togetherness, offering a meaningful space for connection, reflection, and shared purpose.
Land Area
5,600
square meters
Facade
16,800
square meters
Year of Event
2016
Event Solutions
Our Comprehensive Role in Bringing the Ramadan Gathering to Life
Vision & Objectives
Defined a clear direction for the gathering, centred on unity, spirituality, and cultural tradition. The theme was built around honouring Rashid Bin Mohamed’s values while creating a meaningful communal experience.
Planning & Execution
Developed a structured timeline covering all phases—from concept creation to on-ground delivery. Managed permits, logistics, supplier coordination, and execution with precision despite a highly compressed schedule.
Venue Selection & Transformational Build-Up
Media Land transformed the venue across two years, crafting heritage-style shops and a 3,200 sq m stage tent, completing the full traditional build-up in under 20 days.
Budgeting
Ensured optimal distribution of resources across construction, logistics, décor, utilities, technology, and contingency planning while maintaining high quality and financial efficiency.
Risk Management
This ensured resilience with backup structures for weather, rigorous pre-testing preventing technical issues, and adaptive workflows enabling responsive delivery amid highly compressed timelines.
Outcome
A spiritually enriching gathering that honoured Ramadan traditions, strengthened community bonds, and celebrated the legacy of Rashid Bin Mohamed with cultural authenticity and heartfelt precision.
Event Gallery
Discover Key Moments from the Rashid Bin Mohamed Ramadan Gathering
